Prospect nurturing campaigns can be a high-return investment.

And they can work in the form of either e-mail series or newsletters.



You've probably heard that a growing client e-mail list is business-critical.

It's your most powerful marketing asset and the only secure way of keeping contact with your prospects.

It also means that you don't depend on the existence of any on-line social platform to reach your target clients, spread your valuable knowledge to your market and promote your products and services.

Let's assume you've got started with acquiring those precious e-mail addresses (through free PDF downloads, expert webinars etc).

Now what?

• How do you create an effective e-mail or newsletter campaign plan?

• What tone of voice should you use?

• What type of information would your ideals clients be interested about?

• To which parts of your sales and marketing funnel should you refer to and how often?

• What do you write to promote your brand, without sounding salesy?

• Which subject lines ensure higher open rates?
  

• How do you ask for an order, ensuring high conversion rates, without being pushy?

You can get all the answers to the above through a friendly conversation.